Creating The Big Idea (design & advertising)

Creating The Big Idea (design & advertising)

Workshop , Conference

Diselenggarakan oleh

MAD School Global
  • Many young designers often spend a lot of time creating and crafting designs for their campaigns, but what truly attract consumers to a brand, and its product or service, are communications that actually connects with them - whether it is their personal interest, a life goal, or culture.

    These information, also known as insights, are ingredients of a Big Idea.

    In fact, behind every great campaign has a Big Idea. A Big Idea guides your work so that the campaign would look as 1 concerted effort.

    In this talk, you will learn:

    • What is a Big Idea?
    • Ingredients of a Big Idea - Insights and Truths.
    • How to create a Big Idea.
    • Real campaign examples.


    About the trainer:

    Sean Lee, Director / MullenLowe Group

    Sean is currently a Director with global creative agency MullenLowe Singapore, working on Unilever’s Dirt is Good in Southeast Asia. Graduated with a Diploma in Digital Media Design,Interactive Media & a BA in Visual Communications, Sean has more than 11 years of integrated marketing and thru-the-line advertising experience, previously with advertising big names like McCann Worldwide, OgilvyOne, JWT Worldwide, etc

    #Marketing #onlinemarketing #free #Gratis #advertising #design

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    General Admission

    Berakhir tanggal 2020-05-28 17:00:00


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