Somia Academy Online: Design Research Skills
Somia Academy Online: Design Research Skills

Somia Academy Online: Design Research Skills

Diselenggarakan oleh

Somia Customer Experience

    Learn practical skills and tips to rock your next design research!

    To learn more about the class, scroll or go to


    • Special Price: Rp. 2.500.000 promotional price from Rp. 3.200.000
    • Super Early-Bird Price: Rp. 2.000.000 (Limited availability!)
    • Group Ticket (5 Students): Rp. 2.200.000 per student

    Date: 04 June - 02 July 2021

    Duration: 4 Weeks

    Time Commitment: 4-5 hours/week

    Location: Online - Slack (communication) & File-sharing platform (details to be provided)

    Host: Kevin Tan - Senior Researcher at Somia Customer Experience

    Course Description & Objective

    Conducting design research could uncover many insights to make improvements and as a catalyst for creating innovation.

    In this 4-week course, you will learn essential skills to conduct design research starting from research planning - know which methods to use, interviewing skills, synthesizing data to reporting. We will also share some practical tricks and tips in conducting design research that we gathered through our experiences.

    Practice makes perfect! In order to enhance practical learning, we have prepared a series of exercises equipped with templates to give you hands-on experience in running your design research. Starting from listing your hypothesis, defining research questions, planning and conducting your research, synthesizing to reporting, you will be able to plan and communicate your research with confidence.

    Class Format

    This is a fully online course and all the assignments will be done individually. The course materials will be in English but the facilitation will be in Bahasa Indonesia. You can view and access all course materials online (details will be shared) during the period that the course is open. You will also be set up in Slack as the course communication platform where you communicate with the instructor, facilitator and your peer.

    The course will be conducted by one instructor and one facilitator. The videos are recorded by the instructor and he will be giving you feedback during the course. Meanwhile, the facilitator will support you in any administration matters, course materials and communications.

    There are no live sessions to run through the content, you need to follow the homework and peer review deadline each week based on the course agenda. Do go through the material carefully as we will then be hosting weekly live sessions to answer submitted/live questions and comments.

    Upon completion of the course, you will earn a Certificate of Completion that you can share with your professional networks. In order to earn this certificate, you need to pass with a 70% score based on the set scoring system.

    What’s unique about this online class:

    • A set of course materials each week consisting: notes, video and homework

    • Weekly live sessions to answer questions after you read through the materials with “surprise guests” from practitioners!

    • Critique and feedback from your peers as part of the learning process

    • Critique from the instructor on your submitted assignments

    • Set slack channel as a communication platform with a dedicated facilitator

    • A Certificate of Completion that you can share with your professional networks

    What you’ll learn

    What will be covered in this course

    • How to make hypothesis

    • Research planning & methods

    • How to gather information through visual research

    • Preparing & conducting interviews

    • Learning how to give and receive constructive feedback

    • Synthesizing the data gathered

    • How to prepare and present the insights in a report

    What will NOT be covered in this course

    • Exploring recommendation based on synthesized insight

    • UI/ UX/ Service design process

    Course Syllabus

    Week 1:

    • Research Objectives

    • Research Methods

    • Hypothesis

    • Research Questions

    • Research Plan

    • Learning how to give and receive constructive feedback

    Bonus Material:

    • Service Safari

    • Online Listening

    • Trend Research

    • Competitive Research

    • Diaries / Photo Journal

    Week 2:

    • Define & recruit users

    • Creating stimuli out of assumptions

    • Creating a discussion guide

    • Conducting interview

    Week 3:

    • Download data

    • Synthesize data

    • Frameworks

    Week 4:

    • Presenting the insights

    • Storytelling

    • Output/ deliverables

    Who this course is for

    Entry - Beginner Level

    User researchers, design researchers, strategists, public service planners, and anyone who wants to learn essential skills in conducting design research.


    • Love of learning

    • Curiosity

    • Optimism

    • Empathy


    Is the registration open? When does it close?

    The registration is open NOW! As long as the tickets are still available you can register before the class starts on the 30 Jun.

    What is the class timing and schedule? Is it during office hours?

    There are 3 types of live sessions: class greeting call, 30mins weekly Q&A sessions and graduation call. All sessions will be held on Friday afternoons at 5PM. If you can’t join us, you can watch the uploaded recording afterwards.

    Except for the live sessions, all learning is self-paced. It will be your responsibility to keep track of the program: follow the homework and peer review deadline each week based on the course agenda in order to receive the certificate.

    It states 4-5 hours time commitment each week. What does it mean?

    The 4-5 hours commitment means the total time you will need every week to read the materials and work on the assignments. It may vary depending on your own pace of learning and working on the assignments is.

    I’ve registered. When will I get the Slack invitation and further information?

    You will get a welcoming email to your registered email which includes the Slack invitation and access to the platform on the day before the course starts.

    For more info visit:


    If you purchase more than one ticket, please make sure you are not entering the same name and information in the form. You should fill in the name and information of each participant.

    The course requires a minimum of 15 participants to start.

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