Somia Academy Online: Service Design Fundamentals

Somia Academy Online: Service Design Fundamentals



    An introduction to Service Design and its practical applications.

    To learn more about the class, scroll or go to

    You will receive an email no later than 3 days after registration. And do check your SPAM folder as well.


    Date: 11 August - 11 September 2020 (Due to some public holidays, the timeline is longer. See the class syllabus for detail dates.)

    Duration: 3 weeks self-paced online course

    Time Commitment: 5-6 hours/week

    Number of participants: 30

    Location: Online - Discord (communication) & File-sharing platform (details to be provided)

    Host: Anindya Fitriyanti & Dono Firman, consultants at Somia Customer Experience

    We speak Indo!

    The course materials are written in English while all communications are in Bahasa Indonesia.

    Class Format

    The course is designed for a fully online experience so you can take it while working or studying.

    What you will get:

    • A set of course materials each week consisting: notes, video and homework

    • Weekly live sessions on Friday 5 PM with guests appearance from practitioners!

    • Critique and feedback from your peers as part of the learning process

    • Critique from the instructor on your submitted assignments

    • Use Discord channel as a communication platform with a dedicated facilitator 

    • A Certificate of Completion that you can share with your professional networks


    Who should sign up?

    Beginner or experienced user researchers, design researchers, strategists, public service planners, customer experience & operational specialists or anyone who wants to start learning service design and its practical applications. Prior knowledge about human-centered design approach is a plus.


    • Prior knowledge to HCD is a plus

    • Love of learning

    • Curiosity

    • Optimism

    • Empathy


    Course Synopsis

    Service Design is a collaborative process which helps to innovate or improve services to make them more useful, usable, desirable and efficient for customers as well as effective for client and their organisations. It is a holistic, multi-disciplinary, integrative field. - Stefan Moritz

    What is the role of the service designer? What should a service designer design? We will dive deep into these questions, look into the importance of Service Design and how to apply design thinking framework to services. There will be an introduction to the basic tools that can be applied to innovate experiences.

    What you’ll learn

    What will be covered in this course 

    • Introduction of Service Design

    • Roles of Service Designer

    • Importance of Service Design

    • Principles of Service Design

    • Basic Service Design tools & methods

    • Service Design ideation

    • Introduction to service prototyping

    • Basic principles of delivering a good presentation

    • How to give and receive constructive feedback

    What will NOT be covered in this course

    • How to implement Service Design within organisations

    • How to do collaborative process

    • How to do service evaluation

    • Details of service prototyping


    Course Syllabus

    Class Greeting Call (Fri, August 14th 2020)

    Week 1 (Starts: Mon, August 10th 2020, Q&A Call: Wed, August 19th 2020)

    • Introduction to Service Design

    • Principles of Service Design

    • Basic Service Design tools

    Bonus Material:

    Learning how to give and receive constructive feedback

    Week 2 (Starts: Mon, August 24th 2020, Q&A Call: Fri, August 28th 2020)

    • Research Methods

    • Basic Service Design tools (continued)

    Week 3 (Starts: Mon, August 31st 2020, Q&A Call: Fri, September 4th 2020)

    • Service ideation

    • Introduction to service prototyping

    • Basic principles of delivering a good presentation

    Graduation Call (Fri, September 11th 2020)


    If you purchase more than one ticket, please make sure you are not entering the same name and information in the registration form later. You should fill in the name and information of each participant.

    This course requires a minimum of 15 participants to start.

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    Service Design Fundamentals: First 5 Signups

    A special price only for 5 people who sign up first.

    Berakhir tanggal 2020-08-10 00:00:00

    Service Design Fundamentals: Regular Price

    Regular ticket price for Service Design Fundamentals course.

    Berakhir tanggal 2020-08-11 23:00:00

    Service Design Fundamentals: Group Discount

    Group ticket price for min. 5 signups.

    Berakhir tanggal 2020-08-10 00:00:00

    Service Design Fundamentals: Friend Promo

    Bring a friend & get 10% off for both of you. Note: this Friend Promo only applies to new registration.

    Berakhir tanggal 2020-08-11 23:00:00


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