Introduction: The Digital Journey During the Month of Ramadan 2021
With the tremendous increase in the usage of smartphones during lockdowns in Indonesia and mobile being the primary device to connect to the internet, mobile as a medium became the most important channel to engage directly and with accurate relevance, with consumers during this journey of the quiet Ramadan phase. This time around, with the situation still being in a sensitive stage, we are preparing for the event in a Virtual Format by inviting Thought Leaders and Speakers to share with us some valuable insights across various industries and verticals, such as Brands, Agencies, Ad tech’s, Telco’s and Others.
The consumer behaviour will be uniquely shifting during this auspicious month of Ramadan and their mobility patterns will also be impacted, during this period, in different phases of the holy month. It is important for the industry to understand finer details of the shift, as the key learnings will provide significant opportunities for marketers and agencies to tailor-make the Ramadan Campaigns to reach their consumers in the most relevant manner.
Thought Leaders and Speakers across various industries and verticals will be with us to share some valuable insights, best practices and key takeaways to help us understand the dynamics better and find the most effective ways to overcome these challenges we are facing and to come up with new creative ideas to fit into the upcoming Ramadan campaigns for 2021