Digital Mastership: Digital Marketer with Brodo Growth Team and Boleh Coba Digital

In an attempt to capture a growing and very lucrative online marketplace, many companies are looking to hire qualified digital marketing experts who have the necessary levels of training and experience. That’s why the demand for digital marketing candidates has skyrocketed over the past 10 years.

If you are looking to move across into the digital marketing industry, you will need a proven knowledge and understanding of digital marketing landscape and have a solid interest in digital and emerging technologies.

Whether you work for — or aspire to work for — a startup, agency or large organization, this program will help you to have a fundamental skill-set to become a Digital Marketer. Our mentors will guide you to mastering every specific skills, from how to develop digital marketing strategies, assess the success of a digital marketing strategy, analyze campaigns and identify which campaign works. It’s all about giving you the knowledge and skills to compete in this fast-moving industry.

What You'll Learn:

1. Digital Marketing Frameworks, Strategy, & Planning

   – Business and customer development
   – Key concepts of digital marketing
   – Key strategy & planning concepts
   – Target audience and setting objectives
   – Setting the budget
   – Action plan and measurement
   – Iteration & enhancement

2. Content Marketing

   – Getting to know how to talk to humans through content
   – Demographics and psychographics aspect
   – How your brand can succeed using content Marketing
   – Deep dive into Search Engine Marketing
   – Guideline of designing a content marketing strategy

3. Digital Campaign Strategy

   – Case study about the Effective Digital Campaign in the industry
   – How to define digital campaign objective
   – How to pick the right target audiences and medium
   – How to find the consumer’s pain point and passion point
   – How to craft a Unique Selling Proposition

4. Social Media Management

   – Content creation and content outreach
   – Comprehensif overview on Facebook and Instagram ads
   – Digital tools for analyse pubic conversations and future trends
   – Social media management and reporting tools
   – The role and structures of social media conversations
   – Key metrics used for analysing Instagram, Facebook & Youtube
   – Create social media marketing strategy & plan

5. Customer Relationship Management & Email Marketing

   – Capture, segment and manage email subscribers
   – Plan and prepare lifecycle marketing strategies
   – Map content and channels to customer’s lifecycle
   – Plan, execute, and measure email marketing campaigns
   – Identify the most relevant retention and referral metrics and KPIs
   – Design a referral campaign or program

6. Digital Analytics

   – Key analytics concepts, goal set-up and account set-up
   – Goal configuration & funnels
   – Explore features and uses of Google Analytics
   – Audience, behavior, conversions, attribution
   – Use Google Analytics to find insights
   – Real time reporting, intelligence reporting, & customized reporting

Syarat & Ketentuan