About Winning The Customers Through Data Analytics And Experimentation
Nowadays, the market is already overwhelmed with the unlimited options for products and services offered. As IT development grows really quick, it is no longer us who look for the advertisements, yet advertisements choose us. Companies are spending a lot on marketing costs ineffectively. Without the right segmentation, companies will lose many opportunities to sell their product to the right customers. Segmentation helps marketers to be more efficient in terms of time, money, and other resources. It also helps them gain a better understanding of customer’s needs and wants and therefore can tailor their strategy to the selected targets.
In this workshop, you will learn data-driven strategy to effectively create your customer segmentation and prioritize the most potential one, so your business can scale up in the right direction with Risya Nurfitriani, the Growth Marketing (Translator) at Telkomsel.
The Workshop will be divided into three sessions:
Session I: (5th December 2020, 10.00 - 11.00 WIB)
- Participants understand the application of audience targeting
- Participants understand the audience itself
- Participants understand audiences segmentation methods
Session II: (5th December 2020, 11.00 - 12.30 WIB)
- Case study I
- Presentation & feedback from participants
Session III: (5th December 2020, 13.00 - 14.30 WIB)
- Experimentation to learn the audience and attain more value
- Design experimentation
- Optimizing marketing strategy after the right segmentation
- Q&A Session
- Case study II
What Will You Get:
- Guided step-by-step to understand how to win customers through data analytics and experimentations.
- Since this is a workshop, you will get the chance to interact with the speaker during the class session.
- Full practical insights and knowledge from the Expert.
- Speaker's presentation material.
This class is suggested for:
Junior to Mid-level Product Marketing Professionals
Digital Marketing Specialist
Paid Marketing Specialist
About Glints Expert Class
Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom (Zoom link can be accessed on e-voucher after payment successful).