[Online GlintsExpertClass Workshop] Winning The Customers Through Data Analytics And Experimentation
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About Winning The Customers Through Data Analytics And Experimentation
Nowadays, the market is already overwhelmed with the unlimited options for products and services offered. As IT development grows really quick, it is no longer us who look for the advertisements, yet advertisements choose us. Companies are spending a lot on marketing costs ineffectively. Without the right segmentation, companies will lose many opportunities to sell their product to the right customers. Segmentation helps marketers to be more efficient in terms of time, money, and other resources. It also helps them gain a better understanding of customer’s needs and wants and therefore can tailor their strategy to the selected targets.
In this workshop, you will learn data-driven strategy to effectively create your customer segmentation and prioritize the most potential one, so your business can scale up in the right direction with Risya Nurfitriani, the Growth Marketing (Translator) at Telkomsel.
The Workshop will be divided into three sessions:
Session I: (5th December 2020, 10.00 - 11.00 WIB)
- Participants understand the application of audience targeting
- Participants understand the audience itself
- Participants understand audiences segmentation methods
Session II: (5th December 2020, 11.00 - 12.30 WIB)
- Case study I
- Presentation & feedback from participants
Session III: (5th December 2020, 13.00 - 14.30 WIB)
- Experimentation to learn the audience and attain more value
- Design experimentation
- Optimizing marketing strategy after the right segmentation
- Q&A Session
- Case study II
What Will You Get:
- Guided step-by-step to understand how to win customers through data analytics and experimentations.
- Since this is a workshop, you will get the chance to interact with the speaker during the class session.
- Full practical insights and knowledge from the Expert.
- Speaker's presentation material.
- E-certificate.
PRE-REQUIREMENTS:
- Introduction to audience segment using machine learning: https://medium.com/@fenjiro/a-gentle-introduction-to-customer-segmentation-c5ce77a1e52b
- Intro to experimentation: https://cxl.com/blog/marketing-experiments/
This class is suggested for:
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Junior to Mid-level Product Marketing Professionals
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Data Marketer
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Product Marketing
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Market Analyst
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Market Researcher
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Marketing Strategist
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Digital Marketing Specialist
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Paid Marketing Specialist
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Business Analyst
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Business owner
About Glints Expert Class
Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom (Zoom link can be accessed on e-voucher after payment successful).
Syarat & Ketentuan
- This event will be conducted in Bahasa Indonesia
- Participants are advised to register to the Zoom link, 2 hours maximum before the event start
- This event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start
- Please read the PRE-REQUIREMENT segment in the description above
- The invitation Zoom link can be accessed through the e-voucher
- Be sure you enter your full name and personal email correctly and valid. Because we will send the Zoom link based on your submitted email
- Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox
- Please feel free to reach out to us at [email protected] if you need any concerns or further assistance
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Regular Ticket1 tiket untuk 1 orang.
Berakhir 2020-12-04 15:00:00
450000EVENT ENDED
Early Bird Ticket!1 tiket untuk 1 orang.Berakhir 2020-11-27 15:00:00
400000EVENT ENDED
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