Learn all about the basic principles of copywriting and how to build a brand voice from Benedicta J. Foo, Copy and Content at Gojek

What you will learn:

• Understanding what are the aspects that make good copy
• Understanding brand (What is it selling? Who is it selling to?)
• How to Build a style guide (Your company as a person – who are they? How do they sound like?)
• Interpreting brand into copy (Bringing your voice to live across all mediums)
• What makes good and bad copy?
• What makes a good or bad writer?

This class is highly suggested for:

• Junior level content enthusiast
• Content writer
• Content editor
• Content marketer
• Content enthusiast

What Will You Get:

• Guided step-by-step to understand how to write a compelling copy
• Full practical insights and knowledge from the Expert.
• Speaker's presentation material.
• E-certificate.

About Glints Expert Class

Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom (Zoom link can be accessed on e-voucher after payment successful).

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