Why is this class important?
B2B poses specific marketing challenges. Indeed when you sell to businesses instead of consumers, the sales cycle is longer, the investment bigger and more stakeholders are involved in the buying process. Content marketing is key to address those challenges and create long-term relationships, in order to improve both customer acquisition and retention.
This workshop will be divided into two sessions. With our expert, Thibaut Briere (Managing Director Growth Marketing Studio), we will share some insights on:
Session I: Create a Powerful Content Marketing Strategy for Your B2B Company (07th January 2021, 19:00 - 20:30)
Session 2: Amplify Your Marketing Efforts to Engage B2B Clients (14th January 2021, 19:00 - 20:30)
This Class is Suggested for:
Junior-to-mid level marketing professionals who needs to learn the strategic part of doing content marketing
Product marketers who work on B2B products
Professionals who are interested in:
What Will You Get?
- Full practical insights and knowledge from the Expert
- Guided by the expert from zero to becoming the master of content marketing
- Hands-On from the Session
- Speaker's presentation material