[Glints - GEC International Series] Crafting A Campaign that Drives Optimal Results
[Glints - GEC International Series] Crafting A Campaign that Drives Optimal Results

[Glints - GEC International Series] Crafting A Campaign that Drives Optimal Results

Conference , Workshop

Diselenggarakan oleh

  • As Don Purvis said in marketo.com, “We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step”. Our understanding of customers we aimed became the heart of the campaign and will determine the success. The other key success factors, which we often fail to pay attention to, is how the planning is done comprehensively and keeping all little details connected and aligned with our goal. This series will bring a bit more attention to each step of campaign planning, to help you make better decisions for your campaign strategy.

    With David Vu, Associate Director, Asia-Pacific (APAC) & Europe, the Middle East and Africa (EMEA) Commercial Strategy at Tripadvisor, we will share some insights on:

    • How to prioritize and dig deep into our target audiences of the campaign

    • How to leverage marketing funnel to define campaign goals

    • How to create a customer-centric campaign messaging

    • How to optimize campaign budget based on the needs and goals

    • What to include in the creative brief to ensure the execution is aligned with the strategy

    About Our Expert

    David graduated from the University of Melbourne in 2010, with double degrees in Arts (Media & Communications) and Commerce (Economics and Marketing). David has worked in retail and merchandising, handling product displays across Melbourne. Following that, David worked at Mi9 (formerly known as nineMSN) in Digital Ad Operations, starting off as a campaign executive, and was promoted within a year to senior campaign executive with two direct reports.

    In 2013, David took up the regional role with TripAdvisor, based in Singapore, as an Ad Trafficking Manager, before moving across to the Ad Solutions team as an associate in 2014. A year later, he was promoted to Advertising Solutions Manager, spearheading online campaigns including Indonesia Tourism, MasterCard, and Shangri-La Hotels, all of which had billings in the range of USD1M. In October 2016, he was promoted to Senior Advertising Solutions Manager as the APAC team lead for the Advertising Solutions Team. Currently, he is the Associate Director, APAC & EMEA Commercial Strategy at Tripadvisor

    What Will You Get?

    • Full practical insights and knowledge from the Expert

    • Speaker's presentation material

    • E-certificate

    This Class is Suggested for:

    • Marketing professionals who has 1-3 years of experience in managing campaign

    • Marketing professionals who wants to upgrade their campaign strategy to be more customer-centered

    • Professionals who is related to these fields:

    • Digital marketing

    • Performance marketing

    • Mixed-media marketing

    • Social media marketing

    • Product Marketing

    • Campaign management

    • Ads management


    • The event will be held on 05th May 2021

    • Soundcheck will start at 16:00 (GMT+7).

    • The class will start at 16:05 (GMT+7).

    • Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.

    • This class will use English as it’s language.

    • If you bought the bundle ticket, please inform your partner(s) email address to [email protected]

    • You may contact our customer hero at [email protected] for further assistance.

    Powered by LOKET

  • dummy-barcode
    Special Price Ticket!

    1 ticket valid for 1 person

    Berakhir tanggal 2021-05-05 12:00:00


    Powered by LOKET