[Glints - GEC International Series] Copywriting 101: How to Craft Compelling Copy

Learn the basic universal principles to write a compelling Copy from Malvika Menon, Senior Copywriter from Facebook Singapore.

What you will learn:

• Understand some basic universal principles of writing copy that sells:
• Observe, through case studies, examples of great copywriting that embody these four principles
• Understand the different forms of copywriting for different media: print, TV, in-store, digital and social media;
• How copywriting differs across these channels 
• Practical steps to writing copy that speaks to your audience

This class is highly suggested for:

• Junior advertising creatives
• Copywriting enthusiasts
• Content writers and editors
• Content marketers
• Content enthusiasts

What Will You Get:

• Guided step-by-step to understand how to write a compelling copy
• Full practical insights and knowledge from the Expert.
• Speaker's presentation material.
• E-certificate.