In the digital industry, media plan is a part of the process in achieving KPIs. It is the first step to plan all digital activities so it aligns with brand purpose. In agency, media planning is important so you know the cost of your advertising, channel, and the result you’ll get.

Let’s define the steps in media planning to enhance your marketing game. The class will get you through basic steps of media plan; starting from choosing channels, defining budget, and creating strategy

With Shaurya Tyagi (Digital Marketing Lead APAC at OPPO), we will share some insights on:

• What is media planning
• What are the benefits of making media plan for brands
• Steps in making media plan
• Define your advertising budget in media plan
• Using data to create media plan (audience segmentation, targeting, whitelist)
• KPIs in media planning
• How to define your campaign budget through media plan

What Will You Get?

• Full practical insights and knowledge from the Expert
• Speaker's presentation material
• E-certificate

This Class is suggested for:

• Fresh Graduates
• Performance Marketers
• Ads Strategist
• Ads Managers
• Media Specialist
• Media Strategist
• Campaign Executives
• Digital Marketing Specialist

Syarat & Ketentuan