[GEC] BATCH II - International Workshop: Crafting an Effective Brand Positioning Strategy

[GEC] BATCH II - International Workshop: Crafting an Effective Brand Positioning Strategy

Diselenggarakan oleh Glints ExpertClass
Diselenggarakan oleh Glints ExpertClass

[GEC] BATCH II - International Workshop: Crafting an Effective Brand Positioning Strategy

Diselenggarakan oleh Glints ExpertClass
Diselenggarakan oleh Glints ExpertClass
  • "We over-invested in digital advertising" - Simon Peel, Global Media Director, Adidas, 2019
    Like Adidas, many brands are increasingly realizing the mistake of over-spending on short term sales led digital advertising and performance marketing at the expense of long-term brand building.
    According to WARC Marketer's Toolkit Survey 2020, 70% of the marketers they spoke to agreed that they had over-invested in performance at the expense of brand, and 'short-termism' was identified as their number one industry issue.
    There is enough research & data suggesting that maintaining a healthy balance between long-term brand building and short-term sales tactics is crucial in creating successful brands.
    In a hyper fragmented media landscape, where we wake up almost every day to a new meme or a Tik Tok viral video, it's crucial that all the digital & social campaigns from a brand (across mediums & platforms) emerge from a culture & consumer relevant brand positioning strategy.
     
    In this workshop, you will learn how to build a meaningful & effective brand positioning strategy, which will become the springboard for everything the brand does in the short-term and long-term across platforms & mediums.
    “We have to simply get back to the foundational tenets of brand building...(focus) less on digital marketing as we know but more on doing real marketing in a highly digital world”
    – Seng Yee Lau, EVP, Chairman of Group Marketing & Global Branding, Tencent
     
     
    Session 1: Fundamentals Of Brand Positioning (30 mins)
    1. Why an apt & robust brand positioning is required even more in today’s world of digital/social.
    2. Key pillars of brand positioning strategy
    3. Framework to craft brand positioning 
     
    Session 2: A Framework To Arrive At Brand Positioning (45 mins)
    1. Deep dive into the brand positioning framework with award-winning and best-in-class case studies and examples
    2. The characteristics of a great brand positioning strategy
     
    Session 3: Putting Brand Positioning Framework Into Practice (80 mins)
    1. Group Assignment Briefing
    2. Group Breakouts for Assignments
    3. Group Presentations
    4. Presentation/ Assignment Feedback
    5. Final Q&A
     
    Notes: Please ensure to join the class using laptop/notebook for best experience of learning.
     
     
    What Will You Get?
    1. Full practical insights and skills from the Expert
    2. Practice session with evaluation
    3. Speaker's presentation material
    4. E-certificate
     
    This Class is Suggested for:
    • Anyone handling or intending to build a relevant, successful and impactful brand - 
    • Strategists & Planners (in any of the following domains – Brand, Digital, Social Media, Customer Experience, Comms Planning, Creative Strategy, Design, Media) 
    • Junior Strategists
    • Senior Strategists
    • Strategy Directors / Planning Directors
    • Account Management in advertising agencies
    • Account Managers
    • Senior Account Managers
    • Account Directors
    • Senior Account Directors
    • Marketing & Brand Professionals
    • Assistant Brand Managers
    • Brand Managers
    • Marketing Managers
    • Product Managers
    • Business and Start-up owners

    Syarat & Ketentuan

    • Soundcheck will start at 12:55 (GMT+7).
    • The class will start at 13:00 (GMT+7).
    • Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.
    • This class will use English as its language.
    • If you bought the bundle ticket, please inform your partner(s) email address to [email protected].
    • You may contact our customer hero at [email protected] for further assistance.

    Label

    branding brandingpositioning Marketing Workshop strategibisnis
  • Regular Ticket
    1 ticket admits 1 person.

    Berakhir 2022-02-05 10:00:00

    400000

    EVENT ENDED

    Bundle 2 Pax!
    1 ticket admits 2 persons. Please inform your partner's email to: [email protected]

    Berakhir 2022-02-02 23:00:00

    500000

    EVENT ENDED

    Early Bird Ticket
    1 ticket admits 1 person.

    Berakhir 2022-01-29 23:00:00

    300000

    EVENT ENDED

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