A common pitfall of SaaS companies is investing too much in user acquisition, but too little in user activation. User activation is a bridge that brings users from a marketing touchpoint to their “Aha!” moment where they first start experiencing value from your product–an important step to upgrade your trial users to paid ones.

Join us on the evening of 25th January for a fireside chat with Anish Thimanna (Product Manager at Signeasy) and Hema Ramaswamy (Data Analyst at Signeasy), a digital signature app with over 8 million users worldwide, to explore the topic of user activation for SaaS.

We’ll be touching on:

• What is user activation, why is it so important for SaaS and how do you measure it?
• Strategies for activation, with real-life examples from Signeasy
• Secrets to setting up the right SaaS metrics

Date : Tuesday, 25th January 2021

Time :  7 - 8.30pm

Moderator : Yi Ting Kwa ( APAC Marketing Manager at Mixpanel)

RSVP : bit.ly/FiresideChatSaaS

See you!

About Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. For more information, visit: www.mixpanel.com