Digital Mastership: Social Media Specialist with OLRANGE

Social networks are one of the fastest growing industries in the world. Social media marketing is the latest tool within the company arena has displayed a promising rise, the current years. The internet globe is certainly going gaga on it & social networking has revealed a 100% better lead-to-close rate than outbound marketing.

Social Media Specialists are responsible for planning, implementing and monitoring company’s social media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. As a Social Media Specialist you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.

This program will prepare you to understand social media landscape, building social media plan, defining processes and determine KPIs, implementing effective social media activity that contributes to business objectives, innovating with content, tools, influencers and communities, and developing content plan, calendar and ideas.

What You'll Learn:

1. Branding Alignment

   – Understanding social media landscape
   – Integrate branding strategy & social media marketing
   – Social media audit
   – Competitive analysis

2. Strategy & Goals Development

   – Set the specific goals
   – Define target markets for specific social media platforms
   – Identify goal metrics and KPI
   – Track and measuring overall goals
   – Innovate with tools, influencers and communities

3. Planning & Scheduling

   – Touchpoint design for specific platform
   – Content Management
   – Weekly & monthly scheduling
   – Worksheets planning

4. Visual & Content Creation

   – Content creation and content outreach
   – Getting to know how to talk to humans through content
   – Demographics and psychographics aspect
   – Guideline of designing a content marketing strategy

5. Social Media Analytics

   – Identifying the right source of information
   – Data extraction through APIs / manual
   – Data cleansing and visualization
   – Analyzing data for business insight
   – Measurement tools and services

6. Advertising & Paid Channels

   – Paid social strategy frameworks
   – Social media ads ROI
   – Identify best platform for specific goals
   – Set up and optimize campaign for specific platform
   – Tracking and measuring goals

Syarat & Ketentuan